The concept of cutting out the middleman has long been synonymous with efficiency, streamlining and savings. As new as the decentralized architecture of Web 3.0 may be, it’s propelling this well-established idea into the everyday realm of content creation and distribution, and sports stars are at the vanguard. Calaxy, co-founded by former U.S. National Basketball Association player Spencer Dinwiddie and former banker Solo Ceesay in 2020, is a platform that defines itself as an “open social marketplace by creators, for creators” powered by “social tokens,” through which creators can monetize their engagement with fans.