Fifteen years ago, in 2007, Marc Andreessen of the renowned a16z technology fund stated that product-market fit occurs when your business is "in a good market with a product that can satisfy that market."

At that time, the extent of blockchain technology probably consisted of Bitcoin's whitepaper on the back of a napkin. Still, Andreessen's words couldn't be more relevant to stakeholders within the Web3 universe today, leaving us with the question: what makes a good market good.

There appears to be a disconnect between the blockchain product and a good market. This generation has been blessed with what could quite possibly be the biggest technological innovation of our lifetime. Yet, it remains largely inaccessible to the vast majority of people — even those who would self-identify as technologically savvy.